Dealer Introduction

Our goal for the marine ornamental market is simple - we want it to thrive, and the key to making it work is for the local Brick-and-Mortar fish store to be successful. We believe the B&M channel is the core "driver" for the industry. This is where newbies learn about marine ornamentals and get hands-on education, and where experienced hobbyist come to refine their skills and get the best animals.

For that reason, we do everything possible to make B&M stores successful.

Part of making you successful is also to make sure you have the highest quality products and best support. We do this in several ways:

We hope that you will find all the information you need about our products, our company, and our philosophy here. If you have any questions please don't hesitate to contact us.

Thank you,

The Reed Family


* Minimum Advertised Price - the MAP price for each of our products is provided with every shipment and it is the minimum price you can advertise and sell our products for.
** In select areas where the Reef Nutrition line is under-represented or local retailers are not available or choose not to carry our product, we may allow an exception.